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Submitted by oppapers on August 14, 2002
Category: Business
Words: 2988 | Pages: 12
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Marketing Analysis of
GITS-FOOD PRODUCTS PVT. LTD.
GSN 408 Marketing Management 1
The Team
Ali Tejani # 03119386
Christopher Pangestu # 04255682
Thanapong Sirirat Usdorn # 03122204
Lecturer: Associate Professor Susan Dann
Submission Date: Wednesday 19th Dec 2001
Word Count: 3054
Queensland University of Technology - MBA
Table of Content
1. Company Overview 1
2. Environment Scan 2
2.1. Micro Environment
2.2. Macro Environment
2.3. Environmental Scanner
3. Market Segmentation 4
4. Market Positioning Strategy 7
4.1. Preparing the Positioning Strategy
4.2. Gits-Food instant product position to several variables
5. Market Research. 9
5.1. Monitoring for Marketing Problem
5.2. Design methodology
6. Customer Buying Trends 11
6.1. Key Aspects of customer buying behaviour (Customer Trends)
6.2. Factors influencing customer-buying behaviour
7. References 14
1. Company Overview
Started as a small family enterprise by H.Z. Gilani and A.K.Tejani in 1963 Gits-Food Corporation produces and supplies ethnic Indian cuisine for the world. The products include assortments of popular ready to cook instant food. Gits-Food¡¦s mission is being ¡§committed towards providing ever-increasing levels of customer satisfaction, by offering the highest quality in its products and services¡¨ (2001, http://www.gitsfood.com). This mission originated when partners H.Z. Gilani and A.K. Tejani created Gits-Food Corporation in India. Presently, Gits-Food thrives on its ability to...
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