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Submitted by meenajude on September 14, 2005
Category: Miscellaneous
Words: 2555 | Pages: 11
Views: 280
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Management Accounting II
FCB Bakery Shop
Executive Summary
FCB Bakery is a specialty food retailer. FCB uses a system that is similar to RotiBoy Bakery to provide Mexican buns in a fast and time-efficient way. FCB provides its customers the ability to order and buy the bun without waiting in long queue. FCB is offering cheaper offers to the RotiBoy.
FCB offers its patrons the finest Mexican buns, specializing in specialty coffees flavors. In addition, FCB will ensure the patrons grab their freshly made buns straight on the spot without delay. Seasonally, TDP will add other flavors such as chocolate, cheese and more flavors.
FCB will focus on two markets:
The Daily Commuter- someone traveling to/from work, out shopping, delivering goods or services, or just out for a drive.
The Captive Consumer- someone who is in a restricted environment that does not allow convenient departure and return while searching for finger food, or where finger food are an integral part of the environment.
FCB will penetrate the commuter and captive consumer markets by locating their premises in the most logical and accessible locations. The location are carefully selected in a two-sided traffic and selling the buns in less time than required for a visit to the locally confectionary shop.
In addition to providing a quality product and an extensive delicious buns, to ensure customer awareness, as well as good publicity coverage and media support, we will be using word of mouths strategy based upon customer positive feedback.
The FCB's financial picture is...
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