OPPapers.com Essay Index >> Business >> Maketing
We have many free term papers and essays on Maketing. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
maketing engineer. The Day Earth Stood Still The movie The Day Earth Stood
Still has many political standpoints, such as the way ...
Mc Donalds Maketing Strategies. ‘McDonald’s is the world’s leading foodservice
retailer with more than 30,000 restaurants serving ...
Maketing. Abstract The marketing techniques have considerable potential for
the leading fitness and weight loss platform in America. ...
... products from Dominite. This effort is a long term maketing strategy donot
differentiate from the competition. Dominite R&D also ...
... Case Report - Nike Introduction Many of us know Nike for the clever maketing campaigns,
celebrity athelets, "swoosh" logo, and "Just Do It!" slogan. ...
Submitted by jssmsa on April 18, 2006
Category: Business
Words: 1973 | Pages: 8
Views: 476
Popularity Rank: 16,565
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Abstract
The marketing techniques have considerable potential for the leading fitness and weight loss platform in America. Introducing this new service will give clean radiance on the underline problem faced by the youth of America today. This article will explore the internal most dealing of our new organization by describing the new services and examining the importance of marketing for the organization successes. The SWOTT of this organization will be analysis in order to determine the best market research approached and a well develop marketing strategy and procedure to introduce this new service successfully.
As the leading fitness and weight loss platform in America, Bally Total Fitness is the largest and only nationwide commercial operator of fitness centers in the U.S., with nearly 390 facilities and 30 franchises and joint ventures located in 29 states, Mexico, Canada, Korea, China and the Caribbean (Bally’s Corporate Website, 2006). One reason for Bally’s dominance and success in the fitness industry is through successful marketing strategies and campaigns. For example, the company does a substantial job in assessing growth opportunities through reading into the market opportunities they have before them. The company also assesses growth with market strategy tools. For example, Bally also offers a unique platform for distribution of a wide range of Bally-branded apparel, nutritional products, fitness-related merchandise and services targeted to active, health-conscious adult consumers, as well as to market its internet-based nutrition and weight management program (Bally’s Corporate Website, 2006). In addition, Bally-branded nutrition products are sold in about 7,000 select retail, grocery and drug store outlets including Wal-Mart, Rite Aid, Albertson's and Jewel-Osco, and its licensed portable exercise equipment is sold in more than 10,000 retail outlets such as The Sports Authority, Dick's Sporting...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!