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The Main Ethical Considerations In Relation To The Production, Distribution And Marketing Of A Product Such As Tea

Submitted by Tyraa on September 29, 2007

Category: Miscellaneous
Words: 965 | Pages: 4
Views: 149
Popularity Rank: 75,990
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Ethics are values relating to human conduct with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions . Beyond written laws and regulations, companies are also governed by social codes and rules of professional ethics. In simplicity, it means ¡§doing the right thing.¡¨ Considering tea as a product itself, some of the main ethical considerations in relation to its production, distribution and marketing, are as follows:

PRODUCTION:
The production of tea starts at its plantations. Some important ethical considerations are:
„X Conversation of wildlife: Growing one crop over a large area leaves it vulnerable to pests and diseases, increasing the need for pesticides and insecticides. These toxins leak into waterways and pose a serious threat to the wildlife in the surroundings. Such use of chemicals should be governed and used in moderation.

„X Conservation of soil fertility: Great importance should be given to the environment especially the land, since tea plantations are comparatively big, spanning hundreds of acres. The method of plantation and replanting after harvest leaves such lands over-used and eroded of its fertilizers. The use of chemical fertilizers should be regulated and planting methods should be chosen keeping in mind environmental safety.

„X Conservation of Biodiversity: The plantations within those particular areas may also include an abundance and variety of plant and animal species, their genetic composition, and the natural communities, ecosystems, and landscapes. This environment should be conserved, because it provides a natural balance and harmony in the surroundings.

„X Social responsibility: This responsibility is towards those people who live in the tea-growing areas. Care should be given to all the tea workers. To provide them with homes, fair wages and medical aid facilities. And...

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