OPPapers.com

Maeket Analysis

Strategic Plan
MBA 580

Strategic Plan
Summit Medical Center is fortunate to have a defined, working mission, vision, and values statement. In a commitment to these statements, one has devised a strategic roadmap to align with the mission and vision of the organization. In this paper, one will distinguish between strategy and tactics apply strategic choice to determine long-term objectives, create a road map for implementation, develop a tactical plan, forecast financials, and identify controls.
Strategy vs. Tactics
Strategy is the thought process behind a plan or change. A strategic plan identifies the goal that need to be accomplished in order to achieve. Tactics are a part of a strategy. They are merely considered when outlining a strategy. Wisegeek.com states, “Tactics are the meat and bread of the strategy. They are the ‘doing’ aspect that follows the planning. Tactics refer specifically to the action.” In other words, tactics are the actions needed to achieve the objectives designated by strategies. An example of a strategy for Summit Medical Center is increasing market share. Tactics are the ways leadership within the organization goes about increasing market share.

Strategic Choice in Achieving Long-Term Objectives
The long-term objective for Summit Medical Center incorporates increasing profitability, competitive position, productivity, employee relations, public responsibility, and customer service. In short, the company has a responsibility to uphold the vision, mission, and values through long-term objectives.
One strategy for the organization is to use opportunities to overcome weaknesses. Summit can develop ways to enter into new, desolate areas. Another strategy is to use organizational strengths to overcome threats. The company can do this by creating a new professional float pool for staffing deficiencies.
In an effort to determine and achieve long term goals the company should apply criteria like measurability, achievability,...