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Made Up Product_Intro To Mktg

1. Executive Summary


2. Situation Analysis

2.1 The Product

2.2 Pricing and Placement

2.3 Product Diagram

2.4 Product Content/Software

3. The Market

3.1 Competition

3.2 SWOT analysis/implications



4. Objectives and Strategy



5. Action Plans

5.1 Advertising

5.2 Execution

EXECUTIVE SUMMARY

Hyperdyne is an established in 1995 the company has flourished into a 1 billion dollar a year company

The Hyperdyne Lige' will take a new place in the arena of mobile gaming. The console will be offered in one model - the Lige' Lite for $199. At first the L.L. will only be available online at www.hyperdyne.com. The Lige' will be the first in a new category of handheld products designed to offer all the advantages of having a PC or laptop all in a device that can fit in your pocket; delivering both on entertainment and functionality in a tight 6 ounce package.

The Lige' will be positioned against the Nokia N-Gage, Nintendo DS, Sony PSP, and the Tiger Telemetrics Gizmondo. The market for handheld gaming devices has traditionally been geared toward early teens and juvenile males but in recent years the adult market has grown considerably.

The Lige' will take a ‘something for everyone' approach, it is important that it is established as a toy that doesn't take itself too seriously. The design and features of the Lige' will be simple and easily approachable by all ages. This is more in line with Nintendo's enormously successful strategy and out of line with the N-Gage, PSP, and Gizmondo approach that gears those products exclusively toward older very tech savvy audiences.

Our goal for the Lige' is to establish a strong product in the over 6 billion dollar a year handheld gaming market. In order to be considered a success we hope to sell 1.5 million units in the first 16 months. However, as is traditional with gaming platforms the program will have to operate at a loss over this time before we can expect to see a...