Macro Environment
Macro Environment
The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function.
Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary to understand the influence of each parameter. The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organisation; Micro, specific to the industry and is different for different industries; and lastly Macro, generic in nature and impacts the whole business environment.
The Macro Environment includes all the factors which are external to the firm and which cannot be controlled by the organisation. And also they are not specific to any industry but influence all the firms but the influence may be at different level. As a Marketing manager, on musty have knowledge of different factors which influences the marketing decision of a firm, And also since they are not controllable, one must adjust the decisions as per the changes in the environment.
The Important factors comprising the Macro Environment of Marketing are Demographic, Economic, Socio-Cultural, Natural, Technological and Political-Legal. Influence of each factor shall be discussed in detail in the following parameters.
DEMOGRAPHIC ENVIRONMENT Demographic, as the name signifies is related to population and population mix. It is people who make market. It is they who contribute to demand and also it is manpower which helps in produce and supply. Thus as a marketer, on must understand the demographics on the nation and also due to globalisation, global population also influences the decisions.
The Important factors
The larger societal forces that affect the microenvironment- demographic, economic,natural, technological, political, and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function.
Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary to understand the influence of each parameter. The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organisation; Micro, specific to the industry and is different for different industries; and lastly Macro, generic in nature and impacts the whole business environment.
The Macro Environment includes all the factors which are external to the firm and which cannot be controlled by the organisation. And also they are not specific to any industry but influence all the firms but the influence may be at different level. As a Marketing manager, on musty have knowledge of different factors which influences the marketing decision of a firm, And also since they are not controllable, one must adjust the decisions as per the changes in the environment.
The Important factors comprising the Macro Environment of Marketing are Demographic, Economic, Socio-Cultural, Natural, Technological and Political-Legal. Influence of each factor shall be discussed in detail in the following parameters.
DEMOGRAPHIC ENVIRONMENT Demographic, as the name signifies is related to population and population mix. It is people who make market. It is they who contribute to demand and also it is manpower which helps in produce and supply. Thus as a marketer, on must understand the demographics on the nation and also due to globalisation, global population also influences the decisions.
The Important factors