Macaron Bakery
MACARON
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COLOR UP your life
Lecturer: CRAIG BROGAN
MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI
CONTENT
Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6 Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21 Budget page 22 SWOT page 25 Forecast page 26
I. Executive Summary
Introduction:
Macaron is a traditional French cake which The French often use with tea or coffee at dinner or in afternoon tea sessions. We chose Macaron as our product because people are now conscious about their health, but at the same time want to reward themselves with the affordable luxuries of comfort foods such as chocolates, coffee, juice drinks, and baked products products found in shops and supermarkets. Within the last three years, there has been remarkable increases in the need for these bakery products.
We are going to carry out the Color Up Your Life campaign in order to: * To inform the new product Macaron * Catch the interest of a regular loyal customer base with its broad variety of flavors of macaron. * To make different from others. * To make Macaron earn a large share in the bakery industry.
Mission:
* Offering Macaron at reasonable price to reach the demand from the lower- income to the middle- income. * Earning enough profit to give a fair return for our investors * Creating a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
Key to success: * Providing the most delicious pastry products with good customer services.
Competitive pricing. * Using the finest quality ingredients. * Well-trained staff. * Give back to the community.
Objectives:
* Building strong business and
_ _ _ _ _ _ _ _OO0OO_ _ _ _ _ _ _ _ _
COLOR UP your life
Lecturer: CRAIG BROGAN
MEMBERS: NGUY ỄN THỊ HỒNG YẾN NGUYỄN HOÀNG ANH LÊ HUỲNH YẾN NHI
CONTENT
Executive Summary page 3 Company Info page 4 Marketing Research page 5 Marketing Plan page 5 Marketing Mix Products page 6 Place page 7 Price page 11 Packaging page 13 Promotion page 15 Positioning page 18 Purchaser page 19 Distribution page 21 Budget page 22 SWOT page 25 Forecast page 26
I. Executive Summary
Introduction:
Macaron is a traditional French cake which The French often use with tea or coffee at dinner or in afternoon tea sessions. We chose Macaron as our product because people are now conscious about their health, but at the same time want to reward themselves with the affordable luxuries of comfort foods such as chocolates, coffee, juice drinks, and baked products products found in shops and supermarkets. Within the last three years, there has been remarkable increases in the need for these bakery products.
We are going to carry out the Color Up Your Life campaign in order to: * To inform the new product Macaron * Catch the interest of a regular loyal customer base with its broad variety of flavors of macaron. * To make different from others. * To make Macaron earn a large share in the bakery industry.
Mission:
* Offering Macaron at reasonable price to reach the demand from the lower- income to the middle- income. * Earning enough profit to give a fair return for our investors * Creating a friendly, fair, and creative work environment, which respects diversity, new ideas, and hard work.
Key to success: * Providing the most delicious pastry products with good customer services.
Competitive pricing. * Using the finest quality ingredients. * Well-trained staff. * Give back to the community.
Objectives:
* Building strong business and