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LVMH: Diversification strategy into luxury goods LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world's
LVMH Strategic Issues By 2002, Moet Hennessy Louis Vuitton was the world's largest luxury products company, enjoying annual sales of 12.2 billion euros. LVMH carries
LVMH strategic analysis Challenge statement: "Despite worldwide softness in the sale of luxury goods, LVMH has cemented its position as the world's largest and most
LVMH: Expanding Brand Dominace in Asia 1. Country specific advantages are the advantages which can be captured by any producer in that particular country. For LVMH,
LVMH Impressions of the world wide operations of LVMH are high for the company. In order for a company to remain on top in the luxury good industry, specific strategies
Submitted by diamondresearch on June 19, 2008
Category: Business
Words: 429 | Pages: 2
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Strategy and Outlook by business group
Wines & Spirits
The LVMH Wines and Spirits business group focuses its growth on the high-end segments of the market. The world leader in champagne, LVMH also holds sparkling and still wines from the most famous wine-making regions. The Group is the world leader in cognac with Hennessy and, as a means of complementing that historic business, is expanding its presence in luxury spirits. The portfolio of brands is backed by a powerful international distribution network.
Outlook
Fashion & Leather Goods
Louis Vuitton, Fendi, Donna Karan, Loewe, Marc Jacobs, Celine, Kenzo, Givenchy, Thomas Pink, Pucci, Berluti, Stefanobi, Rossimoda and eLuxury are the brands that form the Fashion and Leather Goods business group. This exceptional collection of brands born on both sides of the Atlantic has 989 stores around the world. While it respects the individual identity and the creative positioning of its brands, LVMH supports their growth by offering shared resources.
Outlook
Perfumes & Cosmetics
LVMH is a major global player in the selective perfumes and cosmetics sector with the major French brands Christian Dior, Guerlain, Givenchy and Kenzo. This group of world-renowned brands is completed with BeneFit Cosmetics and Fresh, two young, highly innovative and rapidly growing American companies, the prestigious Italian brand Acqua di Parma, Parfums Loewe and Make Up For Ever, a French brand specializing in professional make-up products, which has successfully begun to expand its customer base to the public. The year 2007 also marked the launch of two perfumes for the Fendi and Pucci brands.
Outlook
Watches & Jewelry
The most recent of the LVMH business groups holds a portfolio of leading brands with highly complementary positioning. TAG Heuer, the star brand within LVMH and Swiss watchmaking, strengthens its position as...
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