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Loreal. LOREAL In 1909, Schueller registered his company, the Société
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marketing report on loreal product. PERSONAL INFORMATION (*REQUIRED) *FIRST
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Submitted by amar_kashyap on January 6, 2008
Category: Miscellaneous
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“L’Oreal”: The Company
The L'Oréal Group, headquartered in the Paris suburb of Clichy, France, is the world's largest cosmetics and beauty company. L'Oréal has developed activities in the field of cosmetics, concentrating on hair color, skincare, sun protection, make-up, perfumes and hair care. L'Oréal is active in the dermatological and pharmaceutical fields. L'Oréal is also the top nanotechnology patent-holder in the United States. The CEO of L'Oreal SA is Jean-Paul Agon.L'Oréal is a listed company, but the founder's daughter Liliane Bettencourt, who is one of the richest people in the world, and the Swiss food company Nestlé each control over a quarter of the shares and voting rights.
Mission: The right to be beautiful day after day: L’Oréal strives to make this a reality within the reach of every woman and every man. This ambition is reflected in a brand portfolio unequalled anywhere in the world. Since its creation in 1909, the group has always considered this mission of prime importance.
Values: Striving For Excellence, A Passion For Adventure, Enrichment Through Diversity, Valuing Individual Talent, Leading Innovation In Beauty.
Group Profile:-
A century of expertise in cosmetics,
€15.8 billion consolidated sales in 2006,
19 global brands,
Presence in 130 countries
52, 403 employees
496 million euros in R&D investments
4.4 billion units manufactured annually
14.5 billion euros in consolidated sales
L'OREAL GROUP BRANDS
(as of 2006)
Professional
Products
Division Consumer
Products
Division Luxury Products
Division Active
Cosmetics
Division
• Kérastase
• L'Oréal Professionnel
• L'Oréal Technique
• Matrix
• Mizani
•Redken • L'Oréal Paris
• Garnier
• Maybelline New...
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