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Submitted by angelsmals on October 2, 2007
Category: Book Reports
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Strengths:
• Synergy’s skin care market volume has increased for the past 5 quarters. With an annual rate of 12 percent and 16 percent in dollar sales.
• Synergy’s market hasn’t been explored much. Other companies offer either 1 to 2 products. Or they offer high end products that are not mass marketed. There isn’t a middle priced market. It is either high end or low end.
• Belle Couleur is the market leader in France. With 22 different shades to choose from.
• The hair coloring market has increase has nearly doubled since 1986 to 1989 and is still rising.
• Belle Couleur is the main competition for middle price hair color.
Weaknesses:
• People might not associate that Belle Couleur and Synergie are product extensions of the great and trusting company L’Oreal.
• It is priced slightly higher than the lower priced products but is overall a better product for the price. It is priced in the middle of cosmetics.
• People could be brand sensitive and scared of changing from the product they already use.
• With Belle Couleur hair die was tested differently when it was made. French women have darker hair then Dutch women therefore different outcomes in hair color will show up.
Opportunities:
• A new market for hair coloring. Which is great since it is becoming dramatically popular through out the world.
• Introduce different types of hair coloring products for different types of hair. For example hair type and thickness or for gray hair you would have stronger dyes.
• For Synergie you could introduce products that matched people types of skin such as oily or dry skin.
• We could also expand and join with competitors to work together on a project or purchase their company and have them as a company extension.
• The Baby Boomer generation is getting older and many of them are...
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