OPPapers.com Essay Index >> Business >> L'Oreal Case Study
We have many free term papers and essays on L'Oreal Case Study. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
... of L’Oreal’s turnover was invested in R & D. (Loreal, nd) L ... Annually, L’Oreal provides
a case study where students from leading universities and different ...
Loreal Swot. 3.) Abstract The purpose of this cases study was to analyse the main ...
iii) Acquisition of some famous moral companies Like the case of Body shop, L ...
Submitted by dabbers on May 22, 2005
Category: Business
Words: 3213 | Pages: 13
Views: 4308
Popularity Rank: 210
Average Member Grade: N/A (Add a Comment / Grade this Paper)
L'Oreal
Introduction
L'Oreal is the largest cosmetics company in the world. It shouldn't be a surprise that L'Oreal doesn't sell all of its product lines in every market in which it sells, and the market in the Netherlands is no exception. Upper management of the Netherlands' L'Oreal subsidiary have to make decisions on which product lines will succeed in their respective market and which ones will falter. In this particular case, L'Oreal needs to decide if it would like to introduce Garneir product lines such as the Synergie skin care line and the Belle Couleur permanent hair colorants line into the Netherlands market. The basic problem is whether or not to introduce these lines into the Dutch market.
Situation Audit
In the Netherlands, unlike in France, L'Oreal and Garneir are both sold under the same sales force. This must be taken into consideration considering that L'Oreal has products in both hair colorants (Recital) and in skin care (Plenitude). Fortunately, the Dutch market maybe able to handle both of these product lines from L'Oreal and Garneir if it is felt that they could both be profitable.
When looking at the Dutch market, the most surprising thing is the youth of population. 40% of the population is under the age of 25. This is an important demographic stat because a lot of younger women are the ones who use cosmetics, but it is important to note that the fastest growing populations are those of age 25 and older which might be important to the market of hair colorants. Another interesting trend is the number of Dutch women who work outside the home with a labor force rate of 29% and it is increasing more rapidly than those of other countries like the United States and the United Kingdom. This is very interesting because these women will have more money, independence, and self-confidence. In these terms, these women will more than likely use more cosmetics because of the increase in time...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!