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Loreal Brand image. Loreal Paris Created in France, L'Oréal Paris brings
the sophistication and elegance derived from its French ...
Loreal Swot. ... Results indicated that L’Oreal has a strong brand with a strong capability
of research and development, having a diversified geographic presence. ...
Loreal. "L'Oreal": The Company ... every man. This ambition is reflected in a
brand portfolio unequalled anywhere in the world. Since its ...
... Germany's Beiersdorf Chemicals owns Nivea, a mid-market line that easily
outsells L’Oreal’s similar brand Plentitude. ... www.loreal.com.
Loreal. ... chemist, began to concoct the first synthetic hair dyes by night in his kitchen
and sell them to hair salons in the morning under the brand name Auréole ...
Submitted by hurezeanu_2 on April 1, 2007
Category: Business
Words: 635 | Pages: 3
Views: 869
Popularity Rank: 7,782
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L'Oreal Paris - because you're worth it
L'Oreal Paris are famous for their slogan but then they are one third of all profit made by the L'Oreal group of brands. Now let's put that in perspective here! L'Oreal owns a large number of the leading cosmetic and beauty brands out there and no doubt you'll recognise:
• Biotherm skin care (surely not!)
• The Giorgio Armani, Ralph Lauren, Cacharel and Viktor & Rolf designer fragrance brands
• Giorgio Armani Cosmetics (no way!)
• Kiehl's speciality skincare, haircare and bodycare
• Lancome cosmetics (oh yes they do!)
• shu uemura cosmetics (oh my god!)
• Redken 5th Ave NYC hair products (who would've thought it?)
• Maybelline cosmetics (what?)
• L'Oreal Professionnel hair products
• Garnier hair products (could of guessed that one)
• Vichy skin care (surely not...)
• Helena Rubenstein (falls off chair in shock)
Stick all that lot together with L'Oreal Paris and L'Oreal Paris is one third of all that gets sold! Now you probably have a much better idea of why L'Oreal Paris claim to be total beauty expertise!
L'Oreal Paris are responsible for many of the everyday names we know and love such as the Plénitude skin care range, Elvive hair care and Studio Line styling products. Within their cosmetics range their Jet Set Nail Polish, Airwear Foundation, Glam Shine Lip Gloss and Rouge Virtuale Lipstick are still very popular and L'Oreal Paris is constantly bringing out new products.
But why though, I hear you ask, why would L'Oreal want to own so many competing product brands? Simple. Each brand is geared up towards a different type of consumer. Lancome for example is one of the heavyweights of the cosmetics world, creating pure glamour for those whom money is no object to beauty. Shu uemura is the work of Mr Shu Uemura, a Japanese make up artist who began work in film make up in the 1950s and in...
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