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Location Analysis Of A Franchise Restaurant

Location Analysis of a Franchise Restaurant


Kristoffer Eyvindson
University of Saskatchewan
Geography 319.3

Problem Statement:
Boston Pizza International Inc. is a Canadian owned and operated
restaurant. It has many facilities in Canada and has opened facilities in the
United States and in Southeast Asia. Boston Pizza is penetrating further into
the Canadian market and is opening at a new location on 8th Street in Saskatoon.
The chosen location has been the home of many previous restaurant failures. It
seems odd that any restaurant would want to open in a location which has proven
to be unsuccessful. What characteristics does Boston Pizza have that other
restaurants don't have that may allow this location to be successful? This new
location will be the second Boston Pizza franchise in Saskatoon, complimenting
the facility operating on 50th Street. Will the market areas of these two
restaurants overlap? * * * * *
The early beginnings of this restaurant occurred in Edmonton,
Alberta. In 1963 the first Boston Pizza and Spaghetti House opened. The name
of the restaurant is seemingly odd because Boston is the name of a city in the
United States, and has nothing to do with a pizza restaurant located in Edmonton.
Ron Coyle, the original owner, named the restaurant 'Boston' because the Boston
Bruins NHL hockey team was the favorite of the Edmonton area in the 1960's and
he wanted his business to use sports as a promotion. Another reason, which may
have been more of a coincidence, was that his accountant's surname was Boston
("only way", 37).
Boston Pizza and Spaghetti House became a popular restaurant and in 1968
it began to operate as a franchise. In mid-1968, Jim Treliving, a former drum
major for the RCMP, and his friend Don Spence bought the franchising rights for
British Columbia with the exception of Vancouver. They opened their first unit
in Penticton, British Columbia, and...