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Lifestyles Fitness Center-Marketing

Lifestyles Fitness Center

Lifestyles Fitness Center
May 16 (Updated with Financial data 01-28-2001)

Javon Jones
Chief Executive Officer
Lifestyles Fitness Shopping Center
Someplace, CO 64093
(303) 555-5555

Prepared with the assistance of
The Institute for Entrepreneurial Studies and Development And
Small Business Development
Colorado State University


Table of Contents
1 Executive Summary
3 Present Situation
5 Objectives
6 Management
8 Product / Service Description
10 Market Analysis
Customers
Competition
Focus Group Research
Risk
14 Marketing Strategies
Pricing & Profitability
Selling Tactics
Distribution
Advertising & Promotion
Public Relations
Business Relationships
18 Appendix
Financial Projections
12-Month Budget
5-Year Income Statement
Cash-Flow Projection
Pro Forma Balance Sheet
Break-Even Analysis
Sources & Uses of Funds Summary
Start-Up Requirements
Use of Funding Proceeds


Lifestyles Fitness Center
Executive Summary
In 1995, Lifestyles Fitness Center was formed to provide a full service fitness center to provide for all segments of the populace in Lifestyles Fitness and the surrounding area. Although there is an existing work out center in Lifestyles Fitness, the existing facility does not provide the support for the senior members of the community. Our mission is to provide a center that will provide not only an area for dedicated weight lifters, but also for the person seeking to maintain fitness. We want to provide a center that supports aerobic, cardiovascular, and weight training for all segments of the community.
The ability of Lifestyles Fitness to provide both an indoor track combined with certified training is a capability unique to private fitness centers in this area. The center will also provide showers and changing rooms for their clients to use. The center will also provide workout apparel for each individual (if preferred). This service will expand the marketability of...