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LexisNexis. Entertainment 2.0 In order to provide a column that is more
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Submitted by corpusdex on December 5, 2007
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Entertainment 2.0
In order to provide a column that is more relevant to you, the reader, please rate this statement on a scale of 0 to 5 (with 0 representing "complete disagreement" and 5 representing "total agreement"):
"I'm delighted by the notion that software may soon understand my tastes in music, books, movies, and TV shows better than my closest friends and family members."
A group of entrepreneurs are hard at work on a new generation of intelligent recommendation software aimed at achieving that. As you turn on the television, hook up your MP3 player to your car stereo, watch online videos, or listen to digital music at work, their vision is that you'll always encounter content catering to your tastes - even if it's a TV show you've never heard of or a popular band you've never realized you liked.
The urgency behind making the software work better is linked to the explosion of content available online - some of it well-known stuff like the NBC show "The Office" and some of it obscure like the punk album just released by your neighbor's garage band.
"It's hard to even keep track of how many videos, TV shows, or books are out there, especially as it has gotten so easy for people to self-publish their stuff on a site like YouTube," says Steve Johnson, chief executive of Cambridge-based ChoiceStream Inc. "Personalization is a really powerful way for people to discover new content, without having to go out and search for it. With entertainment, people prefer a more passive experience."
Media companies increasingly look at providing more solid recommendations as a key to retaining customers and getting them to spend more. ChoiceStream supplies its software to DirecTV Inc. to help its subscribers get personalized suggestions online, and it also supports Blockbuster Inc.'s DVD-by-mail service.
In October, the dominant DVD rental service, Netflix Inc., said...
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