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Submitted by mandy0808 on January 20, 2008
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AT&T Inc.
A company that has experienced some similar situations as with the scenario is, AT&T Inc. (AT&T). AT&T was established in 1984 and was previously named SBC Communications (AT&T, 2007, p. 1). AT&T has over 67 million customers and have services nationwide as well as globally. They offer services in wireless communications, long distance services, local exchange services, as well as internet services.
In 2006, AT&T reported revenues of over $63 billion, which is an increase of 44.1% over the previous year (AT&T, 2007, p. 4). In the first quarter of 2007, AT&T reported a 5 year record high of $38.86 stock price. AT&T has increased earnings per share by more than 30%. Both Forbes and Business Week have labeled AT&T as one of the top performing companies in 2006 (AT&T Inc., 2003-2007, ¶18). They have exceeded their competitors ideas as well as their own aspirations of where they would be in the industry. AT&T is constantly outdoing themselves. AT&T's strong brand image has also given them much value in the market and amoung their competitors.
According to AT&T's webpage, they say that, "In the face of dramatic changes to the competitive landscape triggered by the Telecommunications Act of 1996, SBC Communications Inc. embarked upon a series of acquisitions to establish itself as a global communications provider" (AT&T Inc., 2003-2007, ¶58). AT&T's most recent mergers were, Cingular Wireless and YELLOWPAGES.COM, which catapulted them in the industry to be the largest communications holding company globally, based on revenue (AT&T Inc., 2003-2007, ¶1). Because of this merger, "the company delivered more than $88 billion in value to stockholders last year in share price increases, dividends and share buybacks" (AT&T Inc., 2003-2007, ¶2). In most recent months, AT&T has acquired Dobson Cellular One, and have started advertising its name change just in time for the holiday season. AT&T has followed through on their goals...
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