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GMB’s marketing activities and products development are now more effective as they have a better understanding of their customer segments using the advanced analytics of SAS.

Benefits:
Increase in frequency of visits and spending from high-potential customers. More Genting World Card members upgrading their memberships due to attractive packages.
“With better visibility of data, we are able to improve certain areas in our services, which wasn’t possible before SAS.”

 

Marketing intelligently 
“SAS Analytics allow us to create customized campaigns based on analysis of data derived from our members. Our customers are benefiting from our investment as we are able to provide them with offers they are likely to respond to, based on the analysis of their spending patterns, which translates to enhanced services and higher customer satisfaction,” says Teo.
“Analytics has
Marketing intelligently 
“SAS Analytics allow us to create customized campaigns based on analysis of data derived from our members. Our customers are benefiting from our investment as we are able to provide them with offers they are likely to respond to, based on the analysis of their spending patterns, which translates to enhanced services and higher customer satisfaction,” says Teo.
“Analytics has increased our operational efficiencies and allowed us to better manage our resources by channeling them into the right programs and services. It is being utilized in marketing, resource and operations planning, and finance to manage our performance. Supported by relevant data, we are able to identify key success drivers in our campaigns, which enables us to make better decisions, saving us time and money.
“With better visibility of data, we are able to improve certain areas in our services, which wasn’t possible before SAS.”
Genting has launched two campaigns using the analytics and...