Leading Change
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Leading Change
Running head: Leading Change
Leading Change
Courtney L. Washington
University of Phoenix
March 24, 2008
This paper will briefly describe Good Sport. In addition this paper will describe the power structure and politics surrounding Good Sport. To what extent is this result of the organizational structure and culture? To what extent do they determine the culture? What specific strategies would need to be developed to manage resistance to change? What leadership style would be most effective? What strategies would be developed to manage different groups? What conflict management methods would enhance performance?
Good Sport is a manufacturing company that is based in Coral Springs, Florida. Good Sports manufactures sports equipment for hotels, hospitals and residential housing. Ex-basketball player Jason Poole founded Good Sport 15 years ago. Good Sport is doing rather well, but like any other company they want to do better. Good Sport has just appointed a new designer; this designer will try and develop a product that will send them into the new millennium. Newly appointed designer Frazier O’Donnell has developed a prototype of interactive exercise equipment called XtendSport. XtendSport is a lightweight piece of exercise equipment that will allow a people on a business trip or carry this interactive equipment into the office. However, there may be several problems with this new prototype.
Research and Development (R&D) is sold on the new prototype. R and D believes that this new equipment will help Good Sport become a leader in the industry. Senior management also likes the new prototype. Senior management believes that this new product will make them become an international company and help increase sales and profits. Good Sports Sales team does not have the same enthusiasm as the R and D or Senior Management. The Sales team believes that this new prototype will require a great deal of concept selling and training of the sales team. Good Sports...
- Submitted by: cwashi02
- Date Submitted: 03/29/2008 10:55 PM
- Category: Business
- Words: 2119
- Pages: 9
- Views: 718
- Rank: 27744