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LEading change analysis. Running head: LEADING CHANGE ANALYSIS Leading Change
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Submitted by talisroot on October 22, 2007
Category: Business
Words: 3533 | Pages: 15
Views: 525
Popularity Rank: 17,747
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Running head: LEADING CHANGE ANALYSIS
Leading Change Analysis
University of Phoenix
Leading Change Analysis
Introduction
When it comes to diagnosing if a company succeeds or not, it takes more than their sales numbers, their stock price and new products. Sometimes it takes looking deeper into the heart of the corporation, and understanding the organizational structure and culture it represents, the difficult political standings of senior executives, the power structures that are set up to keep the company successful, the most effective way to lead the company and how it would deal with its several inevitable conflicts. In this analysis, the fictional corporation of Good Sport is examined and each of these topics is explained.
Good Sport
Every company has at one time or another experienced change, whether it is in its infancy, or at the end of the company's life. Sometimes a simulation can more accurately represent a company's future than that of a real company. Take Good Sport (GS) as a simulation. GS is a company that was founded by Jason Poole (a former NBA star) over fifteen years ago in Coral Springs, Florida. GS primarily manufactures exercise equipment and fitness based products and is relatively successful. Piggybacking off of his popularity as a basketball star, Jason had little difficulty overcoming the usual difficult beginnings that a small start up might incur. His business sense has helped the company stay up with the latest trends and has given them an image that would not have been possible any other way. Current trends are a staple of the exercise equipment industry and this ability, along with Jason's advertising image, as made the company well known through mediums such as television. Jason is the current chairman of the board. The Chief Executive Officer (CEO) position (early in the simulation) was being taken care of by Marvin Wallace. As CEO, Marvin lead the...
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