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Submitted by elmhurst on February 12, 2007
Category: Business
Words: 3263 | Pages: 14
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Leadership Research
University of Phoenix
Transformational Leadership
MBA / 520
Leadership Research – Social Responsibility
As I am in the medical field I opted to do my research for this paper on values-social responsibilities of our Corporations. The International Code of Breast-milk Substitutes is a mixture of external and company internal regulations. The code establishes prohibition of advertisement according to the principles of the code (WHO 1981b, Article 11.1.3).
Problem
Every company to survive must promote its products to individuals that will purchase the item. Large corporations are capable of influencing buying patterns to promote its products. A clear distinction must exist between a corporation marketing endeavors and the social well-being of its end-users. To safe guard individuals from scrupulous individuals or corporations the International Code of Milk Substitute was enacted to protect children everywhere.
Corporate greed can be described as a search for Machiavellian values. From our reading we learned that it is getting more than one deserves (McShane & Von Glinow, 2005) for many company not only the substitute milk producers it might be higher profits or greater market shares. The industry lobbied against this, Ernest Saunders who was Nestle vice president called the Code unacceptable (Saunders, 1981).
In the Gene One scenario we find that the company was obsessed with meeting regulations that are required to fulfill a morally correct end especially after the Enron and WorldCom scenarios. Without these external regulations what would have been Gene One objectives or true behavior? And without the WHO Codes what would be the baby milk industry standard of practice?
In the case of baby milk producers the Codes were established to prevent substandard substitute breast milk to be marketed especially in third world nations, this could be...
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