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Leadership And Change Management Mba 520 University Of Phoenix

Submitted by caliridah on February 21, 2007

Category: Social Issues
Words: 3879 | Pages: 16
Views: 1491
Popularity Rank: 2,297
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Leadership and Change Management
MBA 520

University of Phoenix


Leadership and Change Management
In a free market economy, it is a given that there will be change. The manner in which this change is implemented can play an enormous part in the success of an organization. Change management “describes a structured approach to transitions from a present to a desired state, in individuals, teams, organizations and societies” (Wikipedia, 2006). The organization’s leadership must identify the challenges associated with implementing the changes and facilitate a smooth transition. The following paragraphs examine some of the challenges faced by major organizations and detail their responses.
Apple – Andrea Goddard
At Apple, it is the people within the organization, not the money or computers, which are innovative and keep Apple successful. As Steve Jobs, CEO of Apple says, "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.” (Linzmayer, para. 6, 2007). Jobs understands the impact that employees have on an organization and has used this knowledge to guide the corporation.
This charismatic and transformational leadership has helped Apple to achieve success and remain innovative. Being opinionated and visionary has not always led to success as Apple fired Jobs in 1985 for this behavior. It is this same behavior that led to his rehire in 1997 (anon. 2002). Jobs demonstrates how a leader can change things how things are done by developing a new and appealing vision of the future. This vision and mission set the stage for change and then the teams implement necessary changes.
Boeing – Daeron Lockett
Boeing has enjoyed enormous success...

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