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Le Urbane Spa: A Project Feasibility Study

MISSION-VISION

Le Urbane Spa, as a sanctuary for recreation and tranquility, is created to provide its guests with the Le Urbane Experience: a blissful combination of healing and pampering at its best. We exist to cater our guests traditional herbal brews made from natural ingredients that offer therapeutic remedies for body detoxification, warming and feminine care, and rejuvenation.
Le Urbane therapists, selected on the basis of their healing attitudes, are trained on the highest standards. Our signature massage oils are of the finest quality, created from age-old healing recipes that have been further perfected to achieve the desired therapeutic effect. With spa therapies inspired by Asian and European healing traditions, L Urbane Spa is designed to purvey our clients the best that they deserve.
Breathe. Relax. Indulge. Le Urbane Spa. Pampers you from sole to soul.

1. SUMMARY OF THE PROJECT

1.1 Name of the Business
After considering a thousand possible names for our business, we had chosen the name, Le Urbane Spa. The word urbane means having the sophisticated manners or polish associated with life in the urban society. The name makes a great impact on the possible customers. The name sounds effective and will undoubtedly attract people of different standards. The name of the business defines itself because the customers will attain satisfaction and can be considered as an urbane individual.

1.2 Nature of the Business:
It is a kind of business that exists solely to promote health and well-being for mind, body, and soul. We offer hand and foot care, body care, facial and massage therapies designed to allow you to relax and de-stress in comfort.

1.3 Location of the Business:
The proposed location of the business will be in Makati City, particularly in HSBC Tower, Ayala Avenue, Makati City. The location was chosen because the area is surrounded by call centers and business offices which are our target market.
1.4 Description of the...