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Laugh Your Way To Business Success. Laugh your way to business success There
are many advantages and disadvantages associated with ...
... research shows that children smile and laugh 400 times a ... Laughing Your Way to
Organizational Health , Retrieved Feb 23 ... Quit smoking now for business success. ...
... a great leader needs to be able to laugh at oneself ... be a great leader you have to
coach your employees ... people to enhance their effectiveness in a way they feel ...
... The huge success of the cosmetic surgery business, it gets ... for a reason, and can
guide your way through memories ... Never having a good belly laugh and holding in ...
... is that if you are happy with your family, if ... to humorous style of communications
by laugh or smile ... is very transparent feedback on the way the relationships ...
Submitted by sambo87 on November 19, 2005
Category: Business
Words: 729 | Pages: 3
Views: 462
Popularity Rank: 17,081
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Laugh your way to business success
There are many advantages and disadvantages associated with advertising on the Internet and the development of an e-business. Today it is very clear that the use of the Internet as another media channel is just the start of the application of the media in a business context. But there are many things that are to be considered.
A company cannot expect to gain a profit on an Internet activity based on the companyˇ¦s way in which it creates value and profit in the non-digital world. The consequence of this will most fre-quently be just another channel supported by an extra layer of parallel processes, which gives the company extra costs. Very few are able to derive a profit from this and for the majority the invest-ment cannot be characterized as anything else but a learning experience.
In order to avoid this, you have to change the way you think of e-marketing and integrate communi-cation experts in the process of composing the website. This has proven itself very profitable in the world of e-marketing, which is basically about attracting new customers and keeping the existing. But in order to attract new customers you have to incorporate such complex concepts as creativity and humour into your strategy.
Even though it is common sense that things like creativity and humour are rarely found in the office of a computer expert and are more likely to be found in ad- or communication agencies, it still seems as though the companies have failed to take advantage of this. As written in The Sunday Telegraph from July 15, 2001, research shows that 90 percent of websites are developed by com-puter experts or communication inexperts as they call them.
So if the companies started co-operating with advertising and communication experts in order to incorporate creativity and humour into their e-marketing strategy, and they should be able to laugh their way to e-business success.
But how...
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