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Language of Color. In the design world color is just a "color." Color has
a meaning, color conveys a mood, and color influences. ...
... Furthermore, categorizing races into any group is senseless because people naturally
differ in nationalities, religion, language, color, creed, sex preferences ...
... Furthermore, categorizing races into any group is senseless because people naturally
differ in nationalities, religion, language, color, creed, sex preferences ...
... Even though it is a color picture, there isn't too much color associated with
it. The overall language that I get from this picture is pain. ...
... Local color is the use of vernacular language, depiction of character,
the use of idioms, and the description if setting. Local ...
Submitted by SaraK721 on March 7, 2008
Category: Miscellaneous
Words: 1184 | Pages: 5
Views: 108
Popularity Rank: 94,387
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In the design world color is just a "color." Color has a meaning, color conveys a mood, and color influences.
When designing an advertisement you have to think about your audience, colors that they feel more comfortable with and colors that trigger familiar associations such as blue sky. The color red reminds people of love and the most romantic color. Blue, one of the most popular colors, is a reminder of the sky or ocean. Green implies wealth and at the same time nature. Sunny yellow is an attention getter and purple conveys luxury and wisdom. There are also symbolic meanings behind different colors too. Cultural associations such as the color green is associated with heaven to the Muslims and the best example is luck, the lucky clover, to Ireland and to the U.S.A. Religious, mythical, political, spiritual, and linguistic are a few other cultural color associations.
"Psychology plays an essential role in deciphering the meaning of color in visual communication. Color psychology involves the affective nature of color how color makes us feel" (Evans/Thomas 98). Each color conveys a different mood or emotion whether positive or negative depending on what you are trying to tell through your advertisement. Purple conveys power/royalty and it is associated with distinct aromas of plums, grapes, and berries. The negative of this color is madness. Blue is peaceful, confidence and loyalty, this color actually makes the body produce calming chemicals, yet at the same time this color can be depressing. People can be more productive in a blue room. Green is another calming color, maybe that is why before appearing on TV people sit in a "green room". Negatively, green conveys decay, jealousy and a reminder of war. Yellow is full of energy, joy, happiness, optimism and hope. It also makes a person short-tempered and cranky. Fun note: a person using medications may require a stronger dose in the presence of yellow. Another color full of energy is...
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