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Laenovo Marketing of Lenovo Personal PC 1. Introduction Lenovo Group Limited is today the third largest personal computer manufacturer in the world, after Hewlett-Packard
Submitted by gracewd on April 19, 2008
Category: Technology
Words: 2316 | Pages: 10
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Marketing of Lenovo Personal PC
1. Introduction
Lenovo Group Limited is today the third largest personal computer manufacturer in the world, after Hewlett-Packard and Dell of the US, and is tied with Acer of Taiwan. Lenovo creates the most innovative products and services in the personal computing industry. A global technology leader for 22 years, Lenovo offers a worldwide product line that includes ThinkPad notebooks, ThinkCentre desktops, and award-winning "air-bag" and fingerprint-reader technologies. Lenovo also commands 30 percent of the PC marketplace in China, the fastest-growing market worldwide, offering a variety of consumer and commercial PCs. Lenovo engineers, programmers and scientists from three laboratories in China, Japan and the United States focus on research and development that solves customer problems and improves productivity. As Technology Equipment sponsor of the Torino 2006 Olympic Winter Games and the Beijing 2008 Olympic Games, Lenovo will be providing the International Olympic Committee with notebook and desktop PCs, servers, storage and other computing equipment. Subscribing to Olympic ideals of international understanding, fair competition and excellence, Lenovo contributes secure, stable computing equipment for the successful operation of the Olympic Games. Let’s discuss its current marketing efforts and problems.
2. Marketing Events: Product, Distribution, Promotion, Price
Product: Lenovo product lines of personal computer have covered all market segments, from high-end to low-end. Combined with IBM PCs, personal computer of Lenovo has 11 series of laptop and 11 series of desktop. C, N, V, Y, G, K, F, T, J, TY, QT, BT, YT, IdeaPad, And Idea Center Series(Including K, Qa) was reserved by Lenovo after abandoned some old type series. ThinkPad (Including R, T, X, XT) and ThinkCenter(Including A, M) Series was mostly designed and made by Lenovo itself, with a few entrusted to Wistron. Product...
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