La Porteña Bakery
Contents
La Porteña Bakery History
La Porteña Bakery is a family owned company founded in 1995 by its owner Haydee de Guevara in a beach city called La Libertad in El Salvador. From its beginnings the bakery also functioned as a wholesale store and from 1998 the business became a bakery only.
Its products are bought from customers from all around the city of La Libertad and some neighbor cities as Sonsonate, Zacatecoluca, Ahuachapan and others. The location of the facilities is very beneficial and crucial for the sales volume since it is strategically located right next to a bus station which gives the bakery the opportunity to offer its fresh baked products to the crowd that circulates in the area every day.
The target market to which La Porteña has been focusing for the past years is very wide. In the first place the bakery serves to housewives who are characterized for bringing the daily bread to their households, as a second place they serve kids and regular adults who enjoy of this delicious bread like there is no other, the bakery basically serves those who are looking for a sweet taste in a bread, something different and special they want to bring to their tables for any meal, any time.
Its regular public is middle class families who live in La Libertad or some nearby towns and just people who daily walk around the Comalapa Bus Station. Finally its secondary public is those visitors to La Libertad, including locals and foreigners.
Process to be analyzed
The productions operations process I will attempt to analyze and give my recommendations for an immediate improvement is on La Porteña Bakery which is a family business located in El Salvador, Central America. The specific production process to be analyzed and discussed is the baking of one of the most popular types of bread in that country which is the popular “Pan Frances” that is the Spanish name or “French Bread” its equivalent in English.
For this analysis to be
La Porteña Bakery History
La Porteña Bakery is a family owned company founded in 1995 by its owner Haydee de Guevara in a beach city called La Libertad in El Salvador. From its beginnings the bakery also functioned as a wholesale store and from 1998 the business became a bakery only.
Its products are bought from customers from all around the city of La Libertad and some neighbor cities as Sonsonate, Zacatecoluca, Ahuachapan and others. The location of the facilities is very beneficial and crucial for the sales volume since it is strategically located right next to a bus station which gives the bakery the opportunity to offer its fresh baked products to the crowd that circulates in the area every day.
The target market to which La Porteña has been focusing for the past years is very wide. In the first place the bakery serves to housewives who are characterized for bringing the daily bread to their households, as a second place they serve kids and regular adults who enjoy of this delicious bread like there is no other, the bakery basically serves those who are looking for a sweet taste in a bread, something different and special they want to bring to their tables for any meal, any time.
Its regular public is middle class families who live in La Libertad or some nearby towns and just people who daily walk around the Comalapa Bus Station. Finally its secondary public is those visitors to La Libertad, including locals and foreigners.
Process to be analyzed
The productions operations process I will attempt to analyze and give my recommendations for an immediate improvement is on La Porteña Bakery which is a family business located in El Salvador, Central America. The specific production process to be analyzed and discussed is the baking of one of the most popular types of bread in that country which is the popular “Pan Frances” that is the Spanish name or “French Bread” its equivalent in English.
For this analysis to be