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Submitted by Extremerelations on December 12, 2005
Category: Business
Words: 1625 | Pages: 7
Views: 985
Popularity Rank: 7,966
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Introduction
After various negative issues were uncovered through recent media events, Kudler Foods has asked Extreme Relations to developed carry out an aggressive public relations plan to keep them on the "food-market map". The allegations were potentially defaming and included; tampering with proprietary labeling, tampering with expiration/freshness dates, withholding pay for mandatory staff meeting, and management advocating racially discriminatory practices related to customer service. Research identified that all the allegations were true with the exception of management advocating racially discriminatory practices. Management has some blame by allowing this type of behavior to continue among the staff without any apparent accountability. The publics have been identified and an analysis on how an aggressive public relations campaign will affect marketing has been completed.
Based on these results, Kudler Foods is prepared to move forward with Extreme Relations strategic plan. The plan will include identifying the campaign objectives and evaluate anticipated success rates, re-evaluate publics and determine an order in which to connect with each public, create a press release and an audience, develop a tactical plan, and finally evaluate the business implications of the campaign.
Campaign Objectives/Tactical Plan
Extreme Relations role is to assist Kudler Foods with identifying and correcting poor practices that have damaged their image in the market place. Half the battle has been won, through thorough and complete research; Kudler Foods knows what poor practices truly exist.
Press Conference
A press conference will be the first on the agenda. Kudlers Fine Foods wants to prepare a press release and open communications with the public, promoting credibility. The press release will highlight Kudler's concern and commitment to the community and the customers it serves. A press conference will...
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