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marketinf at kudler foods. Marketing ... Kudler Fine Foods has decided to explore
new services which they might offer to their customers. This ...
... Kathy and Kudler Foods have readily embraced technology and the Internet through
the following means: 1. Products orders are done via the Internet. ...
kudler foods. ... Kudler, K. (2005). Virtual Organization Portal: Kudler Fine Foods.
Retrieved March 31, 2008, from University of Phoenix, Week One, rEsource. ...
Operations Management: Kudler Foods. ... Quality Control and Performance Standards at
Kudler Quality is something that Kathy Kudler has ingrained into Kudler Foods. ...
Kudler Foods Marketing Analysis. ... Kudler Foods specializes in providing
unique and high quality ingredients for the gourmet chef. ...
Submitted by simmonsx5@hughes on September 3, 2007
Category: Technology
Words: 2181 | Pages: 9
Views: 611
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Running head: KUDLER FINE FOODS
Kudler Fine Foods
Founded in 1998 by Kathy Kudler, Kudler Fine Foods first retail store was opened to the public in La Jolla, California. This was a result of Kathy's tiring of corporate life and her love for gourmet cooking. Unable to locate a good source of gourmet cooking needs, Kathy developed a business plan, obtained financing and opened Kudler Fine Foods. In 2000, Kudler opened its second retail store in Del Mar, California. Kudler then opened its third retail store in Encinitas, California, in 2003. All three stores are approximately 16,000 s.f. of retail space and are located in what can be considered upscale shopping centers.
As an upscale specialty food store, Kudler Fine Foods has provided its customers with a selection of the finest meats, seafood, baked goods, wines and other gourmet cooking related foodstuffs. Kudler is able to provide this high quality selection because of the emphasis the company places on acquiring only the finest products from around the world. In addition to the gourmet food selection, Kudler also offers a selection of all the tools necessary to complete their customer's gourmet cooking experience.
In establishing the Marketing Plan for 2007, Kudler addressed the common factors (The 4 P's) involved in establishing a successful marketing strategy. In establishing the frequent purchase program to reward its most prolific customers, Kudler addressed the "Product" factor of the 4 P's. As for the "Pricing" factor of the 4 P's, the frequent purchase program and the cooking classes are both included, with both being considered self-funding. The "Promotions" factor of the 4 P's consists of bonus program for the sales department, contingent on the success of the customer promotion programs. Success is determined by comparing actual revenues to the targeted revenues for each quarter. Finally, there is the "Place" factor of the 4 P's. In...
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