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Kudler Foods Project Plan Updates

Kudler Foods Project Plan Updates
Kudler Foods has embarked on a project to increase promotional sales for the company. In order to better meet the needs of the customer, Kudler Foods initiated a project to provide a monthly newsletter with information about new products and current promotions along with redeemable coupons for certain chosen products. When Team B was first contacted by the project sponsor, the project had fallen behind schedule and was in jeopardy of failing. Management had serious concerns and wanted help to bring the project back on-track.
The initial scope of the project was to use existing demographic information to create these monthly newsletters along with coupons for identified promotional products. These coupons are to include details such as quantity, cost and expiration date and will provide information for the statistical analysis of coupon usage and related product sales for customers. As the coupons are redeemed by the customer, the system will be able to produce reports for management to track buying trends and provide the sales department with enough statistical information to help forecast inventory needs and determine if new products are being received well. If the products are not moving as expected, then the products can be removed from stock to prevent significant revenue losses.
Discussions with Ms. Kudler revealed she would like to "gain improved activity on promotional products and determine the effectiveness of private label coupons" (Service Request SR-kf-001, 2006). Customers have been exposed to coupons for national products for years; however, private label coupons are not so widely distributed because these products are highly specialized and require a unique clientele. As these types of products are the mainstay of Kudler Foods' inventory, these coupons would be highly sought by the customers. The expected results of this project will help develop more effective promotional programs that will increase product...