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Kudler Fine Foods

Introduction
At the direction of Yvonne Reynolds, Director of Store Operations, a project has been initiated to utilize the existing customer demographic database to generate a monthly newsletter containing coupons for promotional products. The project is to also provide reporting on coupon usage and product sales. As of August 24th, the project is behind schedule and lacking planning details. Addendum 1 addresses the potential impact of the project being behind schedule. The following addresses how the project team proposes to put the project back on schedule and provides a detailed plan of action for completion to the satisfaction of Ms. Reynolds and Kudler Fine Foods.

Problem Definition
The Kudler Fine Foods coupon project will require detailed definition and planning to avoid development and deployment problems. The precise planning will also guarantee that the project stays on track and that we meet all deadlines. Any deadline being missed could cause significant delays with the remainder of the project and could have harmful effects on customer service.
The first step in problem definition will be to conduct interviews with management, specifically, Ms. Kudler and the store operations manager, Yvonne Reynolds. We need to understand their requirements for the project before we can begin. During this meeting we will also determine the budget that we have for the project, which is critical before any project planning can be done.
After we have a thorough understanding of the requirements and budget we can define project milestones and draft the project plan. We will identify the team and develop a project charter to identify roles and responsibilities.

Analysis
The first phase of project execution will be a more detailed requirements gathering inquiry. We will meet with marketing staff and conduct customer interviews. We will work with marketing to conduct focus groups to determine what customers want in the monthly newsletter and which...