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Kudler Fine Foods Website

Kudler Fine Foods Website
In 1998, Kathy Kudler had a vision to create a one – stop shopping experience for fans of gourmet cooking. Kudler Fine Foods Inc. has three stores. These stores stock fresh ingredients, baked goods, quality meats and seafood as well as gourmet tools. Kudler Fine Foods believes that customer satisfaction is one of the key focuses of the business. The company wants to further target the high - income customers because price is not a disincentive to shop at the gourmet grocer. This target group wants quality, yet unique items. Kudler Fine Foods has created a website for customers to obtain additional information on grocery items. In this paper, Team A will evaluate the e Kudler website and propose some recommended website improvements.
The Internet was become a place for companies to promote and sell their products and services to a larger audience than traditional advertisement. Kudler Fine Foods is no exception. Kudler has developed a website to inform new and current customers about Kudler products. Because there are other companies on the Internet that sell products similar to Kudler, Kudler's website must use graphics to set Kudler, aesthetically apart from the company's competitors. Team A will address design for the Kudler website, specifically:
• the style and artistic quality used on the website;
• the navigation of the site;
• the over-all performance of the site;
• the marketing strategy;
• e-commerce capabilities; and
• the web community as a whole..

Aesthetics and Layout
The Kudler Fine Foods Store is a grocery store that thrives on their gourmet-style foods and this is shown in the photos that are on the website. The Kudler Fine Foods website uses very few graphics other than the main logo and some cycling food pictures and Team A has determined the website as a whole could use more pictures of the elegant, gourmet food displays. The text is plain and should be more elegant, yet readable. The font selection...