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Kudler Fine Foods Webpage

Kudler Fine Foods

Website Analysis

The company website is the company’s catalogue and a tool to communicate with clients. It should be used as a means to organize big publicity campaign; therefore a corporate or professional web is a more affordable way to reach potential clients. And it has to work well in order to generate commercial traffic. Kudler Fine Foods specializes in offering their customers the finest selection of wine and gourmet cooking. This company has three locations in the San Diego Metropolitan area (La Jolla, Del Mar and Encinitas). This paper will provide an analysis of Kudler Fine Foods website with the aim of improving this company’s sales and marketing value, as well as recommendation that will reflect to an optimized effective user friendly website. Problems that hinder this company’s success through its website will also be explored.

Kudler fine foods site:

Kudler Fine Food Company may suffer from generating revenue on the internet due to poor designs; customers can be turned away and in turn go with the well designed competitor's site.

Color

There is no consistent color palette to this site. Colors are thrown together as the designer saw fit. Poor contrast makes the text somewhat difficult to view as well. The use of color should provide a comfortable, relaxed first impression. With the use of violet over a black background, Kudler Fine Foods does not reveal this impression to its customers. These colors seem to clash together and provide the feeling that this company is not a fine foods company.

The violet text box presentation conflicts with the background. This type of boxing text provides a rough and unfinished design to Kudler Fine Foods website.

Poor imagery

The images on this site are not optimized, and are very distorted. The site should offer a variety of product images.

Irrelevant banner

This site has a large banner at the top of the page which has...