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Kudler Fine Foods Proposal

November 8, 2008

Ms. XXX
Kudler Fine Foods
Torrey Pines Rd. and Prospect Pl.
Rosen Shopping Center
La Jolla, CA 92037

Dear Ms XXX:
In response to your request, I am submitting this proposal to get the coupon and sales project, which is behind schedule, back on track. The initial scope of the project is to use the existing demographic information to create the monthly newsletters along with coupons. The project is introducing new initiatives designed to be self supportive.

Sincerely,

XXX

Table of Contents

I. Introduction
II. Analysis
III. Impacts of Falling Behind Schedule
IV. Impacts of Implementing Late
V. Possible Causes for the Project to Fall Behind

Introduction: Kudler Fine Foods initiated a project to provide a monthly newsletter with information about new products and current promotions along with redeemable coupons for certain products. The project had fallen behind schedule and Kudler is requesting that an updated project plan with more details be submitted to get back on track. The initial scope of the project was to use existing demographic information to create the monthly newsletters along with coupons. These coupons will be identified by the purchasing manager each month including the details of the coupons such as quantity, cost and expiration date. The project will also provide reporting on coupon usage and related product sales.

Analysis: The coupon project has fallen behind schedule due to unforeseen circumstances. The project is completed up to step eight. Kudler is asking why the project is not on schedule. This could be due to many changes being made in either design from the manager, the designers could have been pulled to other pressing jobs or there was not enough detail put into the requirements for the project.

Impacts of falling Behind Schedule:
1. Falling behind schedule could impact marketing and buying plans.
2. If the promotional products are already purchased and if the system is...