OPPapers.com Essay Index >> Business >> Kudler Fine Foods Adding On A Catering Service
We have many free term papers and essays on Kudler Fine Foods Adding On A Catering Service. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Kudler Fine Foods adding on a catering service. Kudler Fine Foods adding
on a catering service MBA 502 University of Phoenix Online ...
... Executive Summary This report reviews Kudler Fine Foods interest in expanding its
services by adding a catering service in addition to the in-store parties ...
... Kudler Fine Foods has several existing products it offers its customers and its
strategic sales plan includes adding a catering service to its company. ...
... is a plus for the business and the idea of adding on a ... The catering service, if
researched and planned well, will be a welcome addition and ... Kudler Fine Foods. ...
... and on delivery and catering vans. Emails are a very effective promotional device
in addition to adding this new service to the Kudler Fine Foods web page. ...
Submitted by rdnewsom on November 15, 2007
Category: Business
Words: 2409 | Pages: 10
Views: 952
Popularity Rank: 6,615
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Kudler Fine Foods adding on a catering service
MBA 502
University of Phoenix Online
Kudler Fine Foods adding on a catering service
Kudler Fine Foods is looking to expand into the catering business. This expansion will take some resources to get this part of the business. The company needs to assess its current position in the market to be able to support the stress on the business as they develop their service. How will they need to understand their marketing mix of product, place, price and promotion? Will the new service of catering need to provide an adequate pricing structure so that it will be able to compete in the market without putting a financial drain on the whole company? The company will also need to market effectively to promote the new service offered. How will the do this and will the target market affect the use of technology? Will there be a market advantage in using local organic growers. The company will need to consider all the factors involved and more as they expand into the catering service.
The assessment of market research
Market research is the gathering, recording and analyzing information regarding the customer, competitor and the market in general. The information acquired is used to help companies to develop a business plan, introduce new products or to fine tune existing product and services or to spread out into new markets(Market research, 2007). The Kudler Company surveyed their customers in 2005 and 2006 to see how the company was performing. The survey results could be divided up into three different areas of performance, the company stores, the product being sold and the service of the employees. Table 1 summarizes the results of the survey. The company's strength lies in their physical facilities. This includes their store's hours and atmosphere. The company's weakest aspects lie in their products or merchandise. The question that especially stands out is the...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!