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Ksa

Ability to communicate orally and in writing.
In my current position in Pharmaceutical sales, I spend most of my business time on the road, talking with pharmacists, hospital personnel, physicians, patient advocacy groups, and even retirement homes. I regularly attend meetings where contact with purchasing professionals is rich, such as an association of pharmacists or a convention of hospital administrators. Education is the norm in this field; learning about my company’s product line is like taking an advanced course in pharmacology (which I have taken during my first years in the industry). I have to be able to show my familiarity with data, statistics, and issues in the health community to be able to communicate successfully with businesspeople and doctors. These communications must be thorough yet concise. Differences in meaning of ideas can occur between the salesman and the customer, and I am the primary person to see these differences and ask for definitions of what a request might mean. I have contacted customers directly over the phone, or through e-mail, as well as in planning sessions with doctors and hospital staff.
I spend most of my time informing the health care practitioners about our products, benefits, risks associated with new drugs or a competitor's drug. I often use different methods of communication for our various audiences. These methods include:
Using a network of physicians members who help in distributing our products; leaving materials in hospitals, and doctor offices; using an informative company web site where our customers are invited to submit questions via e- mail; maintaining good relationships with my clients; and mailing newsletters to all clients several times a year, especially at budget time. I have found throughout the years that some means of communication are particularly effective. I use a key communicator database of e-mail addresses to inform the health care practitioners in my region about various events and...