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Krispy Kreme's External Analysis

Table of Contents

Introduction p.3
1. Company Overview p.3
2. Company's mission and vision p.5
3. External analysis p.6
3.1 The macroenvironment p.6
3.1.1 Demographic environment p.6
3.1.2 Economic environment p.7
3.1.3 Natural environment p.7
3.1.4 Technological environment p.8
3.1.5 Political environment p.8
3.1.6 Socio-cultural environment p.9
3.2 The industry p.9
3.2.1 Generic environment p.9
3.2.2 Industry attractiveness p.10
3.2.3 Industry structure p.11
3.2.4 Competitive environment p.13
3.2.4.1 Dunkin' Donuts p.13
3.2.4.2 Starbucks p.14
3.2.4.3 Grocery Stores p.15
3.2.4.4 Bakeries p.15
3.2.5 Rowe's Balance of power p.16
3.2.5.1 Bargaining power of suppliers p.16
3.2.5.2 Bargaining power of buyers p.16
3.2.5.3 Barriers to entry p.16
3.2.5.4 Threat of substitute products p.17
3.2.5.5 Industry competitors p.17
3.2.5.6 Innovation p.17
3.2.5.7 Growth p.17
3.2.5.8 Management p.18
3.2.6 Market assessment p.18
3.2.7 Opportunities and threats p.19
3.2.8 Scenario building p.19
3.2.9 External factor evaluation (EFE) matrix p.20

Introduction

This present paper will look into Krispy Kreme Doughnuts' external environment and the various factors affecting its business in its industry sector.
After a brief overview of the company and its situation, the industry and the market will be analyzed in details. Yet, it is important to note that Krispy Kreme has recently gone through various problems and that the change of its CEO might affect its overall business strategies. This present report has therefore been based mainly on information published before the change of CEO, yet has tried to incorporate possible new aspects.

1. Company overview

Krispy Kreme Doughnuts (KKD) is a restaurant services company that offers 25 types of...