OPPapers.com Essay Index >> Business >> Krispy Kreme
We have many free term papers and essays on Krispy Kreme. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Krispy Kreme. Introduction I chose to do my financial analysis paper on Krispy Kreme
Doughnuts. ... Analysis The liquidity of Krispy Kreme Doughnuts is excellent. ...
Krispy Kreme. Krispy Kreme Doughnuts began its existence on July 13, 1937
in Winston – Salem, North Carolina. It all started with ...
Krispy Kreme. ... CURRENT MISSION, GOALS, & STRATEGY: Krispy Kreme will expand international
with new stores projected for Canada and other countries shortly after. ...
Krispy Kreme. Krispy Kreme ... Doughnuts Inc. Krispy Kreme is a highly successful
company, whose main product, not surprisingly, is doughnuts. ...
Krispy Kreme. Introduction Krispy Kreme Doughnuts was the dream of a great
entrepreneur, Vernon Carver Rudloph. Although, Mr. Rudolph ...
Submitted by DIANNE1206R on April 18, 2006
Category: Business
Words: 1796 | Pages: 8
Views: 524
Popularity Rank: 15,532
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Dianne Murray
Week Two
Question 1.
The chief element of Krispy Kreme’s strategy is to deliver a better doughnut and to appeal to customers in new ways. They have taken great steps to insure customer satisfaction from the use of their proprietary flour recipe to their automated doughnut making machines. They have chosen to target mainly markets with 100,000 households. They also were exploring smaller-sized stores for secondary markets.
Krispy Kremes’s strong brand name, highly differentiated products, high-volume production capability and multi-channel market penetration strategy has worked well. With each new store opening there are lines waiting at the door all night to experience the Krispy Kreme quality. In Denver, more than 3000 people stood in a line extending for more than three city blocks on opening day. They have production areas in full view and a neon light that lights up when “Hot Donuts” are actually coming off the line. Krispy Kreme makes customers feel good about indulging. Even Krispy Kreme’s name brings a smile to people’s faces.
Question 2.
I think Krispy Kreme’s financial performance has been good. Since its initial public offering in April 2000 it has grown from 140 stores to one with 218 locations in 33 states and Canada. Preliminary results for fiscal year 2002 showed sales topping $621 million, up 39% from the previous year. Revenues climbed 30% to $392 million.
Krispy Kreme is a product company and the most profitable part of the business is doughnut sales due to the high volume of loyal customers.
Many Wall Street analysts considered Krispy Kreme to be overvalued. Analysts said in April 2000 the stock was destined for the $15 to $20 share range at best, which is where most known food related stocks are located. Instead it had been hovering at a value of $40 a share for most of the year. The stock rose to a high of...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!