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Krispy Kreme. Introduction I chose to do my financial analysis paper on Krispy Kreme
Doughnuts. ... Analysis The liquidity of Krispy Kreme Doughnuts is excellent. ...
Krispy Kreme. Krispy Kreme Doughnuts began its existence on July 13, 1937
in Winston Salem, North Carolina. It all started with ...
Krispy Kreme. ... CURRENT MISSION, GOALS, & STRATEGY: Krispy Kreme will expand international
with new stores projected for Canada and other countries shortly after. ...
Krispy Kreme. Krispy Kreme ... Doughnuts Inc. Krispy Kreme is a highly successful
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KRISPY KREME. Dianne ... With each new store opening there are lines waiting at
the door all night to experience the Krispy Kreme quality. In ...
Submitted by provinge on July 6, 2008
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Krispy Kreme’s Financial Health
Krispy Kreme’s Financial Health: Year Ending February 3, 2002
Ronald D. Provinge
AXIA College
Abstract
In the following essay, discussion of Krispy Kreme’s Financial Statements for the year ending February 3, 2002 will include an analysis of their company stock, depreciation, cash flow statement, income statement trend, and management.
A BRIEF HISTORY
Starting somewhere in the middle of the decade of 1930, a gentleman named Vernon Rudolph purchased a recipe from a chef in New Orleans. Shortly after, Vernon moved to Winston-Salem, N.C. and opened a business to cater to grocery stores. Not long after, people started requesting hot doughnuts and this is what started as Krispy Kreme. Vernon Rudolf passed away in 1973 with the company being sold to Beatrice in 1976. Disagreements between Scott Livengood (current CEO, President, and Chairman) and Beatrice arose leading to the purchase of Krispy Kreme for $24 million by franchisers.
Andy Serwer, Fortune editor thinks, “There’s 66 years of history here. It’s a product that people not only love, but understand” (Serwer, 2003)
Krispy Kreme’s Financial Health: Year Ending February 3, 2002
DEPRECIATION ANALYSIS
Depreciation is an expense that shows the reduction of the value of an asset due to usage or time. This particular expense normally will bring down the amount of reported earnings by the company, but may make free cash flow go up.
Taking into account what Krispy Kreme originally paid for the company’s property, plant, and equipment, and dividing what is still owed on said items, the depreciation expense in percentage was 80.1% in 2002, and 71.9% in 2003. Some reasoning for the percentage to decrease might have been caused by an increase of these assets due to a purchase. According to the consolidated balance sheets, “Property and equipment, net” rose by...
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