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What is known about the relevance of creativity and its promotion to successful
product innovation? 1.0 INTRODUCTION One major question ...
... trend in fashion shows is the creativity and originality ... big advantage of having
a well known brand name ... deluxe by proving a consistency and relevance to the ...
... various sayings from this: from the known to the ... as six years ago, the relevance
of material ... communal, developing a sense of creativity, aesthetic sensitivity ...
... in a postbox among things of relevance such as ... in developing an advertising campaign,
known as the five ... Experience and creativity are most definitely necessary ...
... in a postbox among things of relevance such as ... in developing an advertising campaign,
known as the five ... Experience and creativity are most definitely necessary ...
Submitted by elmo1982 on November 5, 2005
Category: Business
Words: 4613 | Pages: 19
Views: 269
Popularity Rank: 41,826
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1.0 INTRODUCTION
One major question that often arises in the study of innovation is:
What is known about the relevance of creativity and its promotion to successful product innovation?
In order to answer this question, it is necessary to break this question down into the three main sections.
Firstly, it is found necessary to understand the concept of innovation essentially what is it? According to Thomson (2001:467), Innovation takes place where an organisation makes a technical change e.g. produces a product or service that is new to it, or uses a method that is new or original'. From this it can be gathered that innovation is not always something that is invented but can be anything that adds value' to an existing product as perceived by the market. There is also a relationship between process and product innovation, which vary along with the industry life cycle. For example Utterback (1994: vii), states that innovation in an industry is a process that involves an enormous amount of uncertainty, human creativity and chance'. Having said that, it has been proven that there are patterns of successful industrial innovation that have emerged over time. This brings us on to a deeper look at what makes a successful innovation and will be looked at in regards to the opinions of various academics. It is hoped that this will allow us to understand the concept of creativity and its relationship with innovation more easily.
Secondly, this brings us on to the concept of creativity in innovation. The aim of this section is to give a general understanding of what exactly creativity in innovation is, what it consists of and ways in which creativity can be promoted in an organisation. The term creativity is defined followed by approaches in which an innovative idea may arrive. This pushes for further discussion on whether or not a creative idea is like a bolt of lightning from the...
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