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Knowledge Management Technologies

Submitted by lel55865 on April 18, 2008

Category: Business
Words: 1552 | Pages: 7
Views: 137
Popularity Rank: 92,219
Average Member Grade: N/A (Add a Comment / Grade this Paper)

To: CEO, Boston Advertising
From: Group 6
Date: April 2, 2008
Re: Knowledge Management System Recommendations

Boston Advertising (BA) has grown significantly over the past few years. One of the competitive advantages of the firm is the ability to acquire, create, and share relevant information both externally (client-specific knowledge) and internally (project-team knowledge). Below are our recommendations for how BA can take advantage of new knowledge management technologies to help continue its growth. We have provided an overview of each resource, benefits for BA, possible challenges in implementation, and recommendations on how to promote employee adoption.

Recommendations

1. Enterprise Portal
 Description: A portal is one or more Web pages that are an aggregate of information. The portal may vary from static HTML and internal content to dynamic pages and applications, as well as external harvested information. A portal generally allows a user to modify the look, arrangement, and types of content from the selection.

 Benefits:
o Allows for all the aggregated knowledge to be combined into one portal on the internal website that can be accessed by all consultants.
o Web based format is easy to use and learn. It’s also a format employees are already familiar with.
o The front view of the format may be modified for each user’s personal preferences. It’s also possible to set restrictions so only certain users can see specific information such as financial.

 Metrics to Measure Benefits:
o Track how many hits the internal portal and linking sites are receiving through the developers of the internal website.
o Track project discovery or completion timeframes and compare to numbers before Portal development.

2. Wikis (with Rating System)
 Description: Wikis provide...

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