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Kudler Fine Foods
Kathy Kudler established the gourmet grocery store, Kudler Fine Foods, in 1998. Kudler Fine Foods is a San Diego based company with three stores in the southern California cities of La Jolla, Del Mar, and Encinitas. Kathy created Kudler Fine Foods with a vision of establishing a food store that would be a one stop shop with reasonable prices and a lot of variety. Each store is designed to cater to the needs of savvy shoppers searching for the finest meats, produce, cheeses and wines. After experiencing significant growth, Kudler Fine Foods is now committed to increasing loyalty and profitability among its consumers. The strategy to attain their goal includes offering high-margin services and providing a more efficient management which will increase chances of enhancing their current customer base.
Kudler Fine Foods has the ability to expand their current services to include catering by utilizing marketing resources and making appropriate business adjustments in order to expand and grow. In order to increase the chances of success Kudler Fine Foods will need to perform a market research analysis. Marketing research is the systematic identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision-making. Market research relies upon objective information in order to identify problems, solve existing problems, and recognize new opportunities which can be capitalized upon through the use of marketing (Marketing Research, 2007). Marketing research is an important step in ensuring that products and services have been targeted to the right clients. The research that is performed will also helps to identify those who are in need of the products and services offered. Prior to spending money to hire more crew members, Kathy needs to analyze the market and make sure that the benefits of the proposed new ventures will out way the additional financial costs.
Since Kudler Fine Foods was first...