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KFF Strategic Management. Introduction Kudler Fine Foods (KFF) has excellent
reputation for providing fine-quality, unique and gourmet ...
... Kudler?s mission requires KFF to manage a strategy with elasticity to ... Strategic
management involves the major decisions, business choices, and actions that ...
... Kudler?s mission requires KFF to manage a strategy with elasticity to ... Strategic
management involves the major decisions, business choices, and actions that ...
... “SWOT is a strategic management tool to evaluate ... For example, KFF could benchmark
Whole Foods Market (WFM) even though WFM does not posse a threat to KFF. ...
... will become successful in following its strategic plan by ... KFF will also use
Porter’s aggressive forces ... The management must continue to scan the industry to ...
Submitted by Amie02011972 on April 25, 2008
Category: Business
Words: 1389 | Pages: 6
Views: 46
Popularity Rank: 95,469
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Introduction
Kudler Fine Foods (KFF) has excellent reputation for providing fine-quality, unique and gourmet grocery in the San Diego metropolitan area, and its recent value-added programs, such as to include organic produce from a local grower to its product selection and expanded customer service by offering catering food service, have increase tremendous assessment to the company. However, in order to maintain its competitive edge in the fine food grocery industry, KFF must assess the business opportunities that are created by the change in technology, and KFF must also identify the generic strategies that it is pursuing and tactics that would make these strategies a realization. Finally, KFF must constantly scan the internal and external environments of the industry in order to stay innovative. This paper intends to analyze KFF’s strategic management to help KFF maintain its status as supplier of distinctive gourmet products and services.
Change in Technology and Business Opportunities
The advancement in technology has helped a lot of business create new business opportunities, and more and more businesses are taking advantage of information technology (IT) to improve business performance by increasing market knowledge and raising the quality of strategic planning (Turban, 2003). For example, with the aid of Strategic Information Systems (SISs), companies are able to gather information of their competitors, known as the competitive intelligence, and thus able to monitor competitors’ prices and performance. Competitive intelligence can be enhanced by using Internet tools, such as search strategies, to make information gathering easy, quick and relatively inexpensive (Turban, 2003). Armed with competitive intelligence, KFF would be able to modify and adjust its strategic planning to either meet the competitions and challenges, or better yet, to exceed those of its competitors. KFF may also use IT to monitor internal performance...
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