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KFC STRATEGY. The need for strategy, in order to expand its existing product
in very promising markets for KFC is very essential. ...
KFC strategy. Kentucky Fried Chicken and the Global Fast food Industry Complete
an external analysis of KFC including a stakeholder ...
... potential". This indicates that KFC strategy is to continue to expand
internationally with which I totally agree. My recommendations ...
... cleanliness. ? Heublein sent in a new management team to redirect
KFC’s strategy ? “back-to-the-basics”-strategy. New ...
... Control needs Mode(s) of entry for KFC *Franchising/Licensing *wholly owned subsidiary
*Joint venture Firstly, KFC's traditional franchising strategy, which is ...
Submitted by Emmy1979 on February 10, 2008
Category: Miscellaneous
Words: 436 | Pages: 2
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Kentucky Fried Chicken and the Global Fast food Industry
Complete an external analysis of KFC including a stakeholder (outside of KFC) analysis
External Analysis = economic, political, social, ecological, technological, International Environment
Economic Factors
1. Prime interest rates
2. Inflation rates
3. Trends in the growth of the gross national product
4. Unemployment rates
5. Globalization of the economy
6. Outsourcing
Social Factors
Present in the external environment:
– Beliefs & Values
– Attitudes & Opinions
– Lifestyles
Developed from:
– Cultural conditioning
– Ecological conditioning
– Demographic makeup
– Religion
– Education
– Ethnic conditioning.
Political Factors
Political constraints on firms:
• Fair-trade Decisions
• Antitrust Laws
• Tax Programs
• Minimum Wage Legislation
• Pollution and Pricing Policies
• Administrative jawboning
Technological Factors
• Technological forecasting helps protect and improve the profitability of firms in growing industries.
• It alerts strategic managers to impending challenges and promising opportunities.
• The key to beneficial forecasting of technological advancement lies in accurately predicting future technological capabilities and their probable impacts.
Ecological Factors
• Ecology refers to the relationships among human beings and other living things and the air, soil, and water that support them.
• Threats to our life-supporting ecology caused principally by human activities in an industrial society are commonly referred to as pollution
• Loss of habitat and biodiversity
• Environmental legislation
• Eco-efficiency
External Environment
A firm's external...
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