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Kerry Group Case Analysis. The Kerry Group began over thirty years ago in the south
west region of Ireland. ... Another threat for Kerry Group is new entrants. ...
kerry group. Background Formation ... sustainable basis. SWOT Analysis Strengths
The major strength of the Kerry Group is procurement. ...
kerry group. Kerry foods are the 4th division of the corporate structure of Kerry
Group plc. The section has been defined in their website www.kerrygroup.com . ...
... Kerry Group’s strengths include its: Strong Brand Names: With easily recognisable
logos and famous brand names such as Denny, Low- Low, Ballyfree ...
... The following example, taken from Kerry Group’s website, shows their views on the
importance of stakeholders: Kerry Group, Mission Statement (Extract from ...
Submitted by crickethunter on December 9, 2005
Category: Business
Words: 1613 | Pages: 7
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Background
Formation
Its name comes from the rural county Kerry in Ireland, in 1972 a small independent cooperative societies and milk suppliers merged and became Kerry Co-op. 13 men in their late 20's worked together in a parking lot of a milk processing plant, for about 18 months. Farmers of Kerry got together and bought 83% stake of an aforementioned milk processing plant outside of Listowel. The membership to the group was open to all milk suppliers, and on return the got shares of the company, all equally distributed, for a democratic control of the Co-op (one member one vote). Nine thousand dairy farmers responded to this. In 1973 Ireland joined the European Economic Community (EEC) and this accelerated the merger of many small dairies in Ireland so as to be able to compete with the larger milk companies. By 1974 there job was to consolidate and rationalize the various operations involved with the collection, processing and distribution of milk, butter and other dairy products of casein (a protein powder extracted from milk).
In the period 1974 - 1979 Kerry expanded its milk business in a similar fashion to other dairy Co-ops. EEC entry had brought better milk prices, increased milk volumes and improved farm incomes in Ireland. Kerry Co-op grew organically simply by taking the milk that came its way, processing it and meeting all other farmer requirements in terms of inputs and on-farm services. Its milk supply increased from 67 million gallons in 1974 to 87 million gallons in 1978.
The 80's (Down and Up again)
By the year 1979 Kerry lost almost 20% of its milk supply because the county was chosen as a pilot area for a bovine disease eradication scheme. This is when they realized that they could not rely only on dairy products and diversify into more ‘value added' activities.
In 1980 a five year corporate plan was defined and agreed by the Board, as research and...
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