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K-Mart statistical research. Synopsis Banks Consulting Corporation is a
privately owned and operated consulting firm located in New ...
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Submitted by amaronge on January 27, 2007
Category: Business
Words: 4959 | Pages: 20
Views: 310
Popularity Rank: 23,056
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Synopsis
Banks Consulting Corporation is a privately owned and operated consulting firm located in New Orleans, Louisiana and in business for the past fifteen years. Banks Consulting has been hired by K-Mart Corporation to identify any problems or issues that have caused a severe drop in sales in the six southern-most states.
In this report, we have identified several key points that relate directly to K-Mart in regards to the quality and type of products carried. This report also shows the issues pertaining to its customers and the feelings towards K-Mart that are expressed by this customer base.
Table of Contents
Synopsis 2
Table of Contents 2
History 3
K-Mart’s Problems 5
Merchandising 7
Findings 9
Research Strategy and Instrument 10
Survey Sample and Explanation 12
Comparative Look at
Target and Wal-Mart 16
Budget 20
Survey Results 21
Conclusion and Recommendations 23
References 25
History
K-Mart was an idea more than one hundred years ago, Sebastian Spering Kresge opened a five-and-dime store in downtown Detroit. The store that Kresge built has evolved into an empire of more than 1,800 stores and an Internet presence that reaches millions of customers. The K-Mart name has become a symbol of America, standing for quality products at low prices.
When Kresge opened his first store in 1899, he sold everything for 5 and 10 cents. The low prices appealed to shoppers and allowed him to expand to 85 stores in 1912, with annual sales of more than $10 million.
As time went on, prices may have...
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