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Submitted by babybabybaby on September 22, 2006
Category: Business
Words: 2453 | Pages: 10
Views: 340
Popularity Rank: 27,401
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Just A Cup Co. Ltd
Bangkok Thailand
Table of Contents
Introduction 2
Business Field 4
Organization Chart 4
Financial Highlights 6
Trend 6
Business Flow Chart 7
Risk Factors 8
Vital factor to success 9
Scheme 9
Short team strategy 9
Long term strategy 10
Marketing Strategy Analysis 11
SWOT Analysis 12
Introduction
The purpose of this proposal is to provide comprehensive information concerning the development and management of a luxury tea house Franchise project (hereafter called Just a Cup/JAC) in Bangkok, Thailand.
Background
One thing need to be mentioned is the world is changing at an ever-increasing pace. Food industry, as we know it, shows-marked differences from the way it was. The inforshop.com estimates that a huge marketˇX Over 10.5 Billion baths alone ˇXis ready, willing and anxious to pay a premium for a nice hot drink in an air-conditioned, contemporary tea house.
There is no such a big franchised tea house now offer fruit tea and herbal tea to many who is health concerned and want to find out the fun in just a cup of tea. In-fact, hot drink sector is currently one of the fastest growing sector in Thailand with earnings in the billions. With increasing concern about the health and tea itself, customers enjoy to drink a hot drink devoted solely to such pursuits as Chamomile, Earl Grey, Blueberry tea, and Apple tea. They are sophisticated educated, affluent customers who enjoy mentally and physically active lives. And this group keeps growing all the time.
Thailand, with its superb image in tourism and the unique hub location in SE Asia has showed strong potential to cater for this market. The continuing GDP growth and the new FTA theme,...
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