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Julia

The UK and Holland
The company Innocent has different products to offer and they still expand. In the UK where the Innocent Company found its origin, the company has the most complete product portfolio of all the countries where you can buy the Innocent drinks.

Ambition
If we focus on the Dutch market there are just two products to buy. The original pure fruit smoothie bottle and the big carton variant. This is probably because of the smaller consuming market in Holland then they have in the UK. But also the Dutch part of the company has the ambition to grow into the biggest smoothie factory in Holland. That’s why they have chosen to cooperate with Kobalt to make their campaigns. With this they hope to become a bigger player at the smoothie field in Holland and finally take over the whole business.

Innocent wants to grow into the largest smoothie company in Europe, but still emit the exclusive glow where Innocent is known for. (??) Their goal is to maintain a customer partner ship with the stores who sell their products, so they can get feedback directly about their products and they can offer the best service to their consumers.
Product portfolio in UK
-Regular Innocent smoothies: the original innocent smoothies are made of 100 percent pure fruit. There aren’t any concentrates or sugar in the drinks. The company only uses fruit in their products and nothing else.
-Kids smoothies: Innocent also came up with a few drinks especially for kids. The drinks are made of pure fruit as well and Innocent used combinations of which children are fond of.
-Yoghurt smoothies: the yoghurt smoothies are also made of pure fruit mixed with the best dairy products there are. Together with honey and oats they are a source of fibres and healthy ingredients.
-Superfoods: this new smoothies from Innocent drinks are made of 100 percent pure fruit, like the original ones. What makes these particular bottles special is that Innocent came up with new recipes which are very...