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Jones Blair Case Study. Jones Blair Company Case Study US paint industry
and especially the case of Jones Blair Company under the ...
Jones Blair Case Study. SUMMARY 1) How might the architectural paint industry
be characterized? 4 a) The US paint industry 4 b) Architectural ...
... into, Jones-Blair has a presence in only two of them, architectural coatings and
OEM coatings. Although there isn't much information included in the case study ...
... from the DFW consumer advertising awareness indicator in the case study, the
do-it-yourselfers are in the majority for the sales. If Jones Blair does advertise ...
... In early January 1998, Alexander Barrett, President of Jones Blair Company (JBC),
was ... & COMPETITIVENESS Based on the details given in the case study, we can ...
Submitted by waterlover05 on November 28, 2007
Category: Miscellaneous
Words: 2628 | Pages: 11
Views: 312
Popularity Rank: 33,476
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SUMMARY
1) How might the architectural paint industry be characterized? 4
a) The US paint industry 4
b) Architectural paint industry 4
2) How might the JB market area be characterized? 5
3) How can this market be segmented? 6
4) Which market to pursue? 7
a) Non-DFW Household, a high potential for growth 7
b) Urban professional, wants high quality paints 7
c) Non-DFW Professional, already dominant 8
d) Urban Household, very price- sensitive 8
5) What competitive position does Jones Blair have in its market? 8
6) What strategy should JB adopt to reach the segment sought? 8
a) Spend additional $350,000 on corporate advertising 8
Pros 9
Cons 9
b) Cut price by 20% 9
Pros 9
Cons 9
c) Hire one additional sales representative 10
Pros 10
Cons 10
d) Do Nothing (Status Quo) 11
Pros 11
Cons 11
7) Recommendations 11
SLIDES 13
1) How might the architectural paint industry be characterized?
a) The US paint industry
The US paint industry is considered to be a maturing industry. Industry sales in 1995 were estimated to be slightly over $13 billion.
The US paint market is divided into three segments: architectural coatings (43%), original equipment manufacturing (OEM) coatings (35%)and special purpose coatings (22%).
The architectural coatings are general purpose paints, varnishes, and lacquers used on residential, commercial, and institutional structures. They are sold through wholesalers and retailers.
OEM coatings are formulated to industrial buyer specifications and they are used for durable goods such as automobiles, transportation equipment, building products industrial machinery and equipment etc.
Special purpose coatings are formulated for special applications or environmental conditions (extreme temperatures,...
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