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jetBlue Airlines. JETBLUE ... organization. The results are the five core values
for JetBlue: Safety, Caring, Integrity, Fun, and Passion. ...
JetBlue Case Study. ... Executive leadership has determined that JetBlue must increase
its existing route network by adding service to mid-sized markets. ...
jetblue. JetBlue ... environment. Thus far, JetBlue has overcome most challenges
in the industry that fellow competitors seem to fall prey to. ...
jetblue. JetBlue Airways IPO • In April 2000, JetBlue first started
in New York City’s John F. Kennedy Airport. • Even after ...
Jetblue Airlines. Company History from Jetblue.com Company milestones 30-Nov-2006
Hola Cancun! ... JetBlue Launches Service to Its Newest International Destination. ...
Submitted by mctdotnet on October 29, 2006
Category: Business
Words: 1679 | Pages: 7
Views: 898
Popularity Rank: 6,431
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INTRODUCTION
JetBlue Airways entered the market in 2000 from a position of financial strength, leadership capability and several rare advantage points uncommon to others in the industry: 1) David Neeleman, the founder, had several years of industry experience as a result of having successfully launched and sold an airline (Morris Air), bringing both explicit and tacit knowledge into the his new venture; 2) Neeleman was afforded the opportunity to work directly with his idol, Herb Kelleher, at Southwest Airlines (the king of the low-cost leaders) after Southwest purchased Morris Air from Neeleman; and 3) Substantial financial support from venture capitalists who had funded Neeleman’s previous ventures and were more than willing to support and capitalize on his idea for a new low-cost passenger airline.
With a clear mission and vision, he implemented a low-cost, differentiation business-level strategy, that set out to position JetBlue as the leading low-cost passenger airline in the industry, differentiating on high-quality customer service, providing customers with a geographically diversified flight schedule of both short and long hauls, along with efficient and reliable service.
JetBlue’s mission is “to bring humanity back to air travel”. Its low-cost strategy is second-to-none, not even to Southwest. Utilizing Southwest as a model and benchmark early in Neeleman’s career in the industry, he’s managed to copy the Southwest model and expand upon it with his ability to find more innovative ways to cut costs along the organization’s value-chain, while utilizing technology to increase productivity and further add to operational efficiencies. JetBlue’s value chain demonstrates its ability to successfully compete in several key areas relative to the bases of competition within the industry and creates processes that focus on reducing costs, for the specific purpose of continuously creating value for its customers, i.e. fare pricing,...
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